Typoetics takes the visual, semantic, and symbolic qualities of Chinese characters as its foundation, traversing the territories of Literature/Writing, Typography, and Text Art. It adopts the methodology of “design as writing, and writing as content production.”
Within the historical horizon of modernism and conceptual art, the project shifts typography from formal control toward a generative practice of content sovereignty and social narration, exploring the dynamic formation and publicness of text across digital media, spatial environments, and social contexts.
Since 2023, the project has realized seven exhibitions and site-specific actions of varying scales, gradually forming an open, cross-disciplinary, and cross-media platform for research and practice.